May 26, 2024
MediaCom scores another global win
Shortly after winning the global adidas contract for media, WPP and GroupM’s MediaCom has scored another huge win. Hilton has selected WPP’s MediaCom as its media…
Mindshare
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Read moreMay 26, 2024
UPDATE: Mindshare confirms Pizza Hut win
Yesterday, we announced the news of Mindshare winning the media business of Pizza Hut, which is part of Yum Brands. The companies have now…
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May 26, 2024
BREAKING: Mindshare wins Pizza Hut account
Mindshare MENA, part of GroupM, has won the Pizza Hut account. The account was previously handled by PHD for digital and Initative for offline…
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May 26, 2024
Dynamic creative optimization and programmatic
TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA, lists the keys steps to take on the set-up of Dynamic…
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May 26, 2024
What does innovation really mean?
TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA, spells out the real meaning of innovation in today’s media landscape…
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May 26, 2024
Mindshare Tunisia scores at African Cristal Festival
WPP Group’s Mindshare, a global media agency network, was recently rewarded for their creative campaign, titled Keep Our Beaches Clean, taking home two Sapphire…
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May 26, 2024
Mindshare appoints new regional trading director for MENA
Fadi Mouawad has been appointed as regional trading director for the MENA region.
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WPP’s GroupM to offer flexible alternative to Xaxis
In a bid to keep clients from moving their programmatic operations in house, GroupM, the media agency network under WPP, is building a less…
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The Digital Madison Avenue
In this day and age, each and every one of us lives two distinct lives: one offline, which is the real life we…
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Tough call
“These are times when each entity within the communications ecosystem seeks to articulate its unique contribution to brand custodianship. I ask myself: whom should we…
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Mindshare launches global wearable technology unit
WPP‘s global media agency Mindshare has set up a global wearable technology group called Life+ to help brands take advantage of the nascent…
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Mindshare Beirut wins Waterfront City business
A new addition to the portfolio of Mindshare Global Media Network’s Beirut office is the Waterfront City account, which it acquired following a pitch…
