May 26, 2024
AppsFlyer’s 15th Performance Index Released
Research finds that market conditions and privacy changes continue to disrupt app marketers and media companies.
Mobile
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Report: 1 in 4 UAE Marketers Intends ‘Very Large’ Increase in Mobile Marketing Spending
451 Research and AppsFlyer release research about evolving consumer behaviors and identified UAE businesses’ mobile application and marketing strategies.
Read moreMay 26, 2024
Facebook Expands Shops to WhatsApp, Marketplace in Commerce Push
“Shops” feature is expanding to Facebook messaging app WhatsApp in several countries and to Facebook Marketplace in the United States.
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May 26, 2024
How to Build a Winning Gen Z Strategy on Mobile
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to…
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May 26, 2024
Deezer It Like It Is
French online music streaming service Deezer, launched in 2007, has carved itself a major place in the industry, globally and in the Middle East.…
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May 26, 2024
Why OPPO’s Latest Campaign Is A Must See
With a strong record of creating cutting-edge phones that are as forward-thinking as they are innovative, OPPO seems to have taken the lead in…
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MENA Mobile Speaks “The Language”
By Sharvari Alape Invasion or Soqor Al Arab, is an Arabic language mobile game that has been launched in 2016. Since then, it has driven…
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May 26, 2024
Are We “All Just Prisoners Here, Of Our Own Device?”
By Dr Alun Epps There is no need to even slightly paraphrase the prophetic line from the Eagles staple that has become the author’s…
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The Value Of Diversifying Data in 2019
By Puja Pannum Let’s face it, you can’t truly get to know your audience based on the content they read. Imagine someone reads a football…
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May 26, 2024
Zenith Forecasts the Popularity of Mobile Internet
The fifth edition of the Media Consumption Forecasts by Zenith sheds light on the rise of mobile internet usage globally, along with the popularity…
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MMA Tackles Industry Trends at Impact Forum
By Elías Jabbe Pertinent topics such as mobile advertising, digital publishing and influencer marketer were discussed and further analyzed during the Mobile Marketing Association’s…
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Mobile Marketing Association hosts #ShapeTheFuture Forum in Dubai
By Elías Jabbe The Mobile Marketing Association returns to Dubai today to host the latest edition of one of its signature events: MMA Impact…
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‘QMR’ and ‘Entergagement’: buzzwords or marketing techniques?
By Nathen Mazri The 2007 Revolution What happened in the year of 2007? It has changed human beings’ course of thinking, action, behavior, and…
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May 26, 2024
4 things we learned at Mobile World Congress (MWC)
If there was a single conclusion to be drawn from Mobile World Congress – the wireless mobile industry’s largest annual event that was held…
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May 26, 2024
Garfield comes to Dubai in the form of a food-ordering mobile app
Bringing together ‘entertainment’ and ‘engagement’ – and food – co-founders Nathen Mazri and Pascal Haider have launched a restaurant dedicated to Garfield. Called “GarfieldEATS”,…
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May 26, 2024
How MENA marketers can put creativity at the heart of mobile campaigns
By Puja Pannum, Blis MD, MENA Mobile, the fastest-growing ad platform in the world according IAB global, is still growing in MENA – with…
Read moreMay 26, 2024
Now you see me
It feels like video has been the next big thing in digital media for the past ten years. Ever-increasing connection speeds and user connectivity…
