May 26, 2024
Meta Takes Top Spot in SKADNetwork Ranking in AppsFlyer’s Latest Performance Index
Apple’s privacy changes continue to disrupt both app marketers and mobile media companies, with 25% of total budgets shifting from iOS to Android in…
Mobile Advertising
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Read moreMay 26, 2024
Here’s How Consumer Shopping Behaviour will be Evolving in Ramadan
As the holy month of Ramadan dawns upon us, the global mobile advertising platform, AdColony reveals statistics to help marketers and advertisers in the…
Read moreMay 26, 2024
7 Tips to Increase your App Downloads, Thanks to Programmatic Advertising
Programmatic digital advertising specialist Gamned! explains how programmatic advertising can help you increase your app downloads while ensuring you develop the right brand image around…
Read moreMay 26, 2024
4 Mobile App Trends for 2022 to Keep Marketers on Track
Samer Saad, Regional Manager for the Middle East at AppsFlyer, explains why mobile app marketing will have an even more critical role to play…
Read moreMay 26, 2024
What Will the State of Mobile Be in 2021?
App Annie shares insights on mobile trends that will carry forward into 2021 and how marketeers can leverage them.
Read moreMay 26, 2024
RIP mobile download advertising
Mobile app downloads is a dead business, wake up to the new reality: audience discovery By Rammohan Sundaram, managing director and senior vice-president –…
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May 26, 2024
On hold: mobile advertising in MENA
These were some of the thoughts that came out of the agencies’ feedback on what our mobile story should be on. Clearly, they couldn’t…
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May 26, 2024
mCanvas partners with IAS Media in the Middle East
Described as an ad storytelling platform for millennials, mCanvas has partnered with IAS Media in the Middle East to bring its mobile ad formats…
Read moreMay 26, 2024
Now you see me
It feels like video has been the next big thing in digital media for the past ten years. Ever-increasing connection speeds and user connectivity…
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Small screen, big ideas
Last year was the year of mobile. You blinked? Well, you missed it. We moved from multiple screens to one – the mobile –…
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May 26, 2024
Update: Reports suggest Microsoft close to InMobi acquisition
Sources at InMobi reveal that the acquisition is a false claim and no further information can be expected at this time. Earlier, SeekingAlpha reports…
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May 26, 2024
Hide and seek
Currently, a viewable desktop ad is one where 50 percent of the pixels of the ad are visible for one second and 30 percent…
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May 26, 2024
Digital Venture becomes the exclusive provider of Airpush in the Middle East and Africa
Digital Venture, part of JGroup, has gained exclusivity rights to represent global mobile platform Airpush. Airpush’s mobile platform utilizes advanced targeting technologies, including geo-fencing,…
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May 26, 2024
Buzzeff launches new mobile video ad formats in the Middle East & Africa
Buzzeff today announced the launch of its exclusive mobile video advertising formats in the Middle East and Africa market. The two mobile solutions released…
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May 26, 2024
InMobi and SMG announce European partnership
Mobile advertising platform InMobi and media network Starcom MediaVest Group (SMG) have announced a strategic partnership to drive mobile advertising across Europe. The partnership…
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May 26, 2024
Criteo shares new numbers on mobile opportunities for advertisers
Self-described “personalized retargeting company” Criteo, which is reported to be bought out soon by Publicis Groupe, recently released the Mobile Flash Report, compiling…
Read moreMay 26, 2024
Connect Ads partners with Shazam in the UAE
Digital media and technology solutions provider Connect Ads, a subsidiary of OTVentures, announced today an exclusive partnership with music, media and ad recognition app…
