May 26, 2024
Data-Driven Strategies to Get Your First 10,000 Mobile App Installs
By Sue Azari, eCommerce Lead, EMEA & LATAM at AppsFlyer
Mobile Apps
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May 26, 2024
Over Half of Android Apps Downloaded by UAE Consumers Uninstalled in Under 30 Days
Lifestyle, finance, shopping, and food and beverage apps were among the categories that suffered the highest uninstall rates by UAE consumers, according to AppsFlyer’s latest…
Read moreMay 26, 2024
AppsFlyer Report: Marketing Spend for Attracting New Shoppers Approaches $5 Billion
In the UAE, e-commerce app revenues grew steadily, through 2022, as companies spent US$45 million to attract customers. Last year, in-app spending on Android…
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May 26, 2024
AppsFlyer Research: UAE Mobile App Spending Continues to Rise During Ramadan
The Holy Month remains a crucial time for mobile marketers as installs across finance, shopping, and gaming apps grew over Ramadan last year.
Read moreMay 26, 2024
Mobile App Install Fraud Exposure in 2022 Increased 157% YoY to Reach $5.4 Billion, AppsFlyer Report
In the UAE, travel, finance, and shopping were worst hit by mobile app install fraud while gaming demonstrated impressive resilience.
Read moreMay 26, 2024
UAE Consumers Increasingly Turning to Mobile Apps for Finance and Retail Services
New research shows mobile app installs and spending among UAE consumers is on the rise indicating the maturity of mobile as a primary engagement…
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May 26, 2024
Top App Optimisation Tips to Give Your Business an Edge in the Mobile First World
By Samer Saad, Regional Manager – Middle East, AppsFlyer
Read moreMay 26, 2024
7 Tips to Increase your App Downloads, Thanks to Programmatic Advertising
Programmatic digital advertising specialist Gamned! explains how programmatic advertising can help you increase your app downloads while ensuring you develop the right brand image around…
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May 26, 2024
4 Mobile App Trends for 2022 to Keep Marketers on Track
Samer Saad, Regional Manager for the Middle East at AppsFlyer, explains why mobile app marketing will have an even more critical role to play…
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May 26, 2024
Research Reveals Mobile App Downloads Spike by 15% across the UAE in 2021
UAE companies spent US$74 million on Android app marketing in 2021 as apps become pivotal to customer acquisition, retention, and loyalty.
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May 26, 2024
White Friday Sparks Consumers Traffic across Mobile E-commerce Platforms
Data gathered by mobile marketing platform, Appsflyer observes a 43% spike in consumer spending across mobile retail apps.
Read moreMay 26, 2024
An app to search for apps
AppMahal, an Android mobile application developed in the Middle East to help users search for apps, has received four million visits almost 500,000 downloads…
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May 26, 2024
Tonic Media appointed by community app, SeeU
SeeU is the latest cross-platform mobile app to hit the market that allows planning and organizing free time. Available on Android and iOS, it…
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May 26, 2024
Money matters
Living in the UAE – where inflation increased by 2.32 percent in 2014 according to the National Bureau of Statistics – requires its residents to be…
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May 26, 2024
FTC snags google in $19 million mobile app settlement
Another tech giant — this time it’s Google — is caught up in a prolonged Federal Trade Commission (FTC) crackdown. Google settled with the FTC…
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May 26, 2024
Google tests way to track consumers from mobile browsers to the apps they use
Google has come up with a way to overcome the ad-targeting gap between mobile web visitors and mobile app users, according to people…
