86% of the marketing and media representatives participating in the survey agreed that the pandemic improved their mobile marketing capabilities.

By: Samer Saad, regional manager, Middle East, AppsFlyer

WARC shares insights on the current state of mobile marketing.

Mobile advertising platform, Ad Colony recently published the results of their survey, which asked marketers regarding their strategies and results for user acquisition (UA).…

As life in China slowly begins to return to normal, the draconian measures that were earlier implemented to curb the spread of the virus…

By Elías Jabbe The Mobile Marketing Association returns to Dubai today to host the latest edition of one of its signature events: MMA Impact…

Mobile budgets have increased since 2016, with 23% spending more than a quarter of their budget on mobile Over the longer term, those spending…

As much as 83% of marketers in EMEA will increase their budget over the next 12 months, and in five years’ time, 40% expect…

The sharing or collaborative economy is the latest business model for marketers and business owners to sink their teeth into. Companies such as AirBnb…

  “Advertising has us chasing cars and clothes, working jobs we hate so we can buy [stuff] we don’t need.” Tyler Durden’s remarkable line…

  Global digital performance advertising company Criteo  has announced that its in-app measurement solution, AD-X Tracking, is working with Twitter as part of the Mobile App…

  The World Cup 2014 in Brazil and the run-in to the tournament have shed a new light on our industry, and the creative…