86% of the marketing and media representatives participating in the survey agreed that the pandemic improved their mobile marketing capabilities.

By: Samer Saad, regional manager, Middle East, AppsFlyer

WARC shares insights on the current state of mobile marketing.

Mobile advertising platform, Ad Colony recently published the results of their survey, which asked marketers regarding their strategies and results for user acquisition (UA).…

As life in China slowly begins to return to normal, the draconian measures that were earlier implemented to curb the spread of the virus…