May 26, 2024
74% of digital video budgets are being wasted on this format. Here’s where you should spend instead.
75% of the world’s data traffic will be video by 2020. Online video revenue in MENA to grow between 22% and 35% annually until…
Native Advertising
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Read moreMay 26, 2024
In conversation with Buzzeff.tv
Following the launch of Buzzeff.tv’s automated streamlined version of video ad buying in the MEA region, we caught up with Herman D’Souza, regional business…
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The native story
While I’m scrolling down my two favorite sites, Slate and The New York Times, I come across ads that are served based on context,…
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May 26, 2024
Ten years of native
I’m slightly embarrassed to say this, but I admit to buying books, beverages, electronics and other sundry items, based predominantly on their covers. Why? Because I’m reassured by a…
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May 26, 2024
AdZouk and StackAdapt partner to distribute programmatic native advertising technologies
AdZouk, regional advertising network, and StackAdapt, programmatic native advertising technology company, announce an official partnership to exclusively distribute native advertising technology across MENA. The new…
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May 26, 2024
dubizzle launches native advertising solution, Brand Stories
dubizzle jumps into the world of native advertising, launching its native ad solution Brand Stories, designed to deliver tailored branded content to specific audiences. Considering recent…
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May 26, 2024
AdZouk launches Zoukontent Discovery
AdZouk, a premium online advertising platform, has launched Zoukontent Discovery, which claims to be Arabia’s first and only product of its type, that…
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May 26, 2024
AdZouk chosen as exclusive advertising representative for Arabic platform Shablol
AdZouk, a premium online advertising platform, has announced its exclusive partnership with Shablol, a leading Arabic language web portal and safe social network for…
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May 26, 2024
Old trends, new tricks
Let me begin by telling you that native advertising is the latest innovation in the advertising industry. Do I hear you say that’s…
Read moreMay 26, 2024
Going native
Yahoo, LinkedIn and mobile network AdFalcon recently introduced native ad formats in the MENA region. In theory, these formats seamlessly integrate commercial into…
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Here’s what else is wrong with native advertising
One of the great media pleasures of the summer was getting to watch John Oliver’s trademark extended Last Week Tonight commentaries. The show debuted…
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AdZouk launches Zoukontent native advertising solution in the region
Premium online advertising network in the Middle East AdZouk has launched “Zoukontent”, an “exclusive technology designed to create a smooth transition between website content…
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Facebook unveils ‘Buy’ button, Twitter acquires payments startup
After the native ad, here comes the buy button. On Wednesday, both Facebook and Twitter made critical moves in their efforts to transform their…
