By Nikita Matilda Fernandes, Corporate Communications, Ifza

By Medina Beganović, managing partner, Via Media Here’s a fun fact: 90 percent of our decisions are subconscious. Why? Here’s another fun fact: people…

When self-proclaimed “brand futurist”, acclaimed author and Time magazine’s 2009 Influential 100 list honoree, Martin Lindstrom, set out to unravel the subconscious motives of addictive smokers…