May 26, 2024
Case Study: Elevating Personal Narratives with Nike
By Karen Abdullah, Senior Project Manager, VICE Arabia
Nike
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May 26, 2024
Nike’s Effort at ‘Purpose-driven’ Marketing Sends Waves to Middle East
For as long as we can remember, Nike has been rooting for athletes to find inspiration and purpose in what they do. One way…
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Nike Survey Reveals UAE and KSA Parents’ Perception of the Benefits of Playing Sport
A new research, conducted by YouGov and commissioned by Nike Middle East, has been revealed today to understand the perceived benefits of kids in…
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May 26, 2024
Nike Middle East Lends Its Voice to the Kids with “Sport is Never Done” Campaign
The initiative aims to shed light on the hidden and long-term benefits of sport.
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Is Nike the First 21st Century Luxury Brand?
Jon S. Maloy, Creative Director at global experiential communication group Auditoire (OMNICOM), tells the story of how the swoosh finessed its way into a…
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The History of Sneaker Culture
From crude rubber-soled inventions, the footwear industry has evolved into a multi-level hydra where hip-hop, luxury, and sports all come together and control the…
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Why It Helps for Brands to Be Brave
Stephen George, CEO & Founder of California-based Surkus, a platform that connects businesses with consumers, talks about the importance of brands standing in solidarity with…
Read moreMay 26, 2024
The Trio That Created NIKE’S ‘Dream Crazy’
By Ann-Christine Diaz Tennis pro Serena Williams, skateboarder Lacey Baker and high school football player/homecoming queen Alicia Woollcott are among the athletes who “dreamed…
Read moreMay 26, 2024
Nike Uses App To Stop Sneaker Returns
The world’s largest sneaker company is launching Nike Fit, an addition to its app that lets customers scan their feet at home and provides…
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Nike reaffirms strategic partnership with J. Walter Thompson Dubai
Nike GCC has reaffirmed its six-year-long strategic partnership with J. Walter Thompson Dubai in the region.
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May 26, 2024
Nike shares social media numbers around its World Cup presence
With its competitor Adidas being the official World Cup 2014 sponsor, Nike, which sponsors ten teams at the tournament, and over 50 percent of…
