The UK alone used 125,000 tonnes of plastic wrapping last year, especially around Christmas 500 million canned drinks are sold over the festive period…

Mobile ad fraud is on the rise and is estimated to have doubled since last year. Juniper Research has estimated that advertisers will lose some…

Omnicom Group suffered its biggest decline in nine years after posting sluggish results, renewing concerns that the ad giant can weather media disruption spurred…

By Christos Solomi, executive director – programmatic, Omnicom Media Group MENA With a name like Christos Demetrios Solomi, you can easily guess that I…

PHD has secured an exclusive launch partner agreement for Unilever with Digital Media Services (DMS) for its new DMS Video product. The agreement is designed…

Omnicom launched the UAE chapter of its global initiative, Omniwomen, on International Women’s Day. The initiative is dedicated to championing the number and influence…

Americana Group has concluded its three-way agency review with the appointment of Omnicom Media Group’s Hearts & Science. The account was previously handled by…

Omnicom Media Group has launched Hearts & Science in the MENA region. Touted as a data-driven agency, Hearts & Science was launched in the…

“In the Middle East, there have been many wars and recessions, and this is another recession. So, what do you do?” asks Elie Khouri.…

Volkswagen Group has selected Omnicom’s PHD as its global media agency following a lengthy competitive review. WPP’s MediaCom, which has a lengthy relationship with…

Omnicom Media Group MENA’s CEO for Saudi Arabia, Choucrallah Abou Samra, will leave his position in June. Faisal Shams, currently general manager of OMD…

A year after Johnson & Johnson brought Coca-Cola veteran Alison Lewis in as the first chief marketing officer of its consumer business, things are going well, with sales…