May 26, 2024
GCC OOH INDUSTRY SUMMIT, FEBRUARY 13TH IN DUBAI
The GCC OOH Industry Summit, the first Out-Of-Home industry conference in the GCC region, is set to take place on February 13th, 2025, at…
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Read moreMay 26, 2024
JOONAS RUOLAHTI, ON OOH AND ITS FUTURE PATH
Joonas Ruolahti, founder of of Marketing Marina and Marketing Golf, on OOH, its sustainability and target audience diversity.
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SkyBlue Media Gives UAE Transit Advertising a New Look
In the bustling advertising space in the UAE, brands are continuously exploring ways to catch attention with their OOH advertisements. Recognizing the significance of OOH marketing,…
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May 26, 2024
From COP28 to Danube Properties: SkyBlue Media’s Latest Bus Advertising Developments
SkyBlue Media is the first out-of-home (OOH) media company in Malaysia to operate all its billboards with 100% renewable energy.
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May 26, 2024
OMG MENA and The Neuron Partner to Boost Programmatic Digital OOH in the Region
The collaboration hopes to bring a new era of digital innovation and audience engagement to the medium.
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May 26, 2024
Penguin Media Inks MoU with SkyBlue Media for Outdoor Advertising
The partnership intends to redefine the future of outdoor media advertising across Abu Dhabi and Al Ain.
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May 26, 2024
Promomedia Has Successfully Established its Presence in Qatar With Stunning Static Outdoor & Digital Media Screens
The outdoor advertising company has brought to life attractive iconic outdoor locations in the heart of Qatar, Al Maha Island.
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May 26, 2024
Gulf for Good Unveils ‘Champions of Change’ on Sheikh Zayed Road billboards
The charity calls on more UAE residents to embark on adventures with purpose.
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MG Motor and Havas Middle East Announce Latest OOH Campaign in KSA
With its latest OOH campaign launch, MG Motors aims to bridge the gap between its consumers and management.
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May 26, 2024
BackLite Media Partners with Place Exchange to Enhance Programmatic OOH Buying Opportunities for Global Advertisers
BackLite Media expands Place Exchange’s international footprint as its first regional supply partner in the UAE.
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Hypermedia Wins OOH Advertising Media Rights in Expo City Dubai
Hypermedia – a subsidiary of W Group – has been awarded Exclusive Out-Of-Home (OOH) advertising media rights for the coming 10 years for Expo…
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Pikasso Expands to Italy
Italian branch of the international group specializing in outdoor advertising debuts.
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Adidas Creates New Possibilities with Latest Billboard Campaign
Last week, Adidas took over Dubai’s OOH scene with its new ‘I’m Possible’ user-generated content (UGC) campaign, in line with the brand’s recent launch of the…
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The In-Real-Life Ad Investment Worldwide to reach $44.4bn in 2022
However, the spend on OHH and cinema will continue to rise in 2023, when the combined ad market will reach a record high of…
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RTA, Hypermedia Sign 10-Year Partnership Agreement to Manage Metro Advertising
The agreement is a game-changer for the outdoor advertising industry.
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Niall Sallam Talks About Elevision Media’s New Initiative
Communicate got a chance to speak with Niall Sallam, CEO of Elevision Media to understand more about the initiative and how it works.
Read moreMay 26, 2024
Changing Times In the World of OOH
“There is an evolution happening in our business,” says Bill Fordyce, CEO of Backlite Media, one of the leading outdoor advertising companies based in…
