Hypermedia – a subsidiary of W Group – has been awarded Exclusive Out-Of-Home (OOH) advertising media rights for the coming 10 years for Expo…

Italian branch of the international group specializing in outdoor advertising debuts.

Last week, Adidas took over Dubai’s OOH scene with its new ‘I’m Possible’ user-generated content (UGC) campaign, in line with the brand’s recent launch of the…

However, the spend on OHH and cinema will continue to rise in 2023, when the combined ad market will reach a record high of…

The agreement is a game-changer for the outdoor advertising industry.