May 26, 2024
Trendy or out of touch? It depends on the day.
by Yasmine Saab, Associate Business Director, Social Content, Publicis Groupe
Oped
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Elevate your D2C brand with these seven email strategies
Robert Novotny, Director of Customer Success across MEA at WebEngage.
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Better Creativity Means Better for You
By Inaan Budhiraja, Senior Manager – Strategy & Insights at Publicis Groupe
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6 Ways to Reduce the Environmental Footprint of Digital Advertising
By Yves-Michel Gabay, Managing Director MEA at Gamned.
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SEO – The Least Respected, Yet the Cornerstone Channel of Any Digital Strategy
By Andrew Tonks, COO at Red Blue Blur Ideas
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Who’s Afraid of Big Bad Tech?
As big tech pulls back from the brink with better-than-expected results, Ayman Haydar, CEO of MMP Worldwide, looks at the broader digital landscape as…
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Publishers Must Prep For A Cookie-Less World
By Erik Matlick Amid heightened concern around consumer privacy, Google is the latest browser developer to make policy changes that impact the use of cookies.…
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No More Copy-Paste
By Rishi Saxena Measuring impact is the big challenge. An average person in the Middle East is served over 1,500 online impressions a month and…
