May 26, 2024
Unlearning & Unleashing Gender Bias Through Advertising
Eliminating gender bias and actively promoting diversity through advertising & marketing continues to remain a challenge for professionals across. P&G, in an exclusive interview…
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Read moreMay 26, 2024
How Having a Purpose Changes the Way Brands Do Business
Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble, explains why brands should care about being purpose-driven, and how to do that…
Read moreMay 26, 2024
Procter & Gamble Makes The Biggest Ask: Civility
By Jack Neff Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest…
Read moreMay 26, 2024
Which brand replaced P&G as World’s Largest Advertiser?
Procter & Gamble Co. spent an estimated $10.5 billion on advertising and other marketing costs in the year ended June 2018 with little change…
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May 26, 2024
What’s going on with this highly opinionated elder-millenial tree?
In July 2018, while a lot of Twitter accounts were being banned/removed, a tree was born. On Twitter. Enter Ghafa The Tree. Hello, my…
Read moreMay 26, 2024
There are going to be more Ramadan ads on YouTube this year, thanks to…
Ramadan is a peak period for advertisers with 23 percent of TV ad spends being spent in the Holy Month according to Ipsos 2017…
Read moreMay 26, 2024
Why P&G is ending its YouTube boycott after more than a year
One of the world’s biggest advertisers kept its ads off YouTube for more than a year because of concerns about inappropriate content. Now it’s returning…
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May 26, 2024
P&G is unveiling three new agency models
Earth’s biggest advertiser, Procter & Gamble Co., is “piloting” three new agency models that are fast taking over some of its biggest brands in its…
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May 26, 2024
WPP’s stocks saw the worst plunge in almost two decades. Then, why are experts saying ‘Don’t Panic’?
When the world’s largest holding company posts its biggest stock decline in almost two decades and predicts no growth for 2018, there will inevitably…
Read moreMay 26, 2024
P&G and Unilever are cutting agency fees again. How much is it this time?
If you thought P&G had cut all it could from agency and production fees, think again. Chairman-CEO David Taylor said in an investor presentation…
Read moreMay 26, 2024
P&G will merge or divest more than half of its brands
Procter & Gamble Co. plans to divest, discontinue or merge more than half of its brands globally as it restructures to focus on its…
