Ramadan is a peak period for advertisers with 23 percent of TV ad spends being spent in the Holy Month according to Ipsos 2017…

One of the world’s biggest advertisers kept its ads off YouTube for more than a year because of concerns about inappropriate content. Now it’s returning…

Earth’s biggest advertiser, Procter & Gamble Co., is “piloting” three new agency models that are fast taking over some of its biggest brands in its…

When the world’s largest holding company posts its biggest stock decline in almost two decades and predicts no growth for 2018, there will inevitably…

If you thought P&G had cut all it could from agency and production fees, think again. Chairman-CEO David Taylor said in an investor presentation…