By Tim Frank, Senior Director of Product Management, Google Ads

By Ralph Aoun, Global Marketing Manager for Performance at Meta

Launchmetrics, a brand performance cloud for the Fashion, Luxury & Beauty (FLB) industries, announced its partnership with Daydreamer, a regional media, communications, and branding…

Omada Group appoints Yara Daou as the new Group Commercial Manager. Daou has taken over the role earlier this month.

Data-driven CXM organization, Merkle has been selected by Alhokair to deliver the performance marketing strategy for its retail clients.

Blast off Upon the launch of Criteo’s new Dubai office, coming this summer, the company’s presence was felt at the recent ArabNet, where Communicate…

  Publicis Groupe-owned ZenithOptimedia has acquired SEO (search engine optimization) agency AKM3 in Europe — a transaction that has been approved by the German Federal…

  It’s really fascinating how the Internet has become a major political and thought influencer in the Arab world; governments are overturned overnight on…

  What is the decision behind starting Current@Resolution, given that there are many sophisticated and advanced third-party tools available for multinationals? We wanted to…

  Omnicom Media Group’s Resolution MENA, the network’s arm specializing in performance and content marketing services, including social and mobile, has launched Current@Resolution, its…