OMD MENA hosted its very first conference under its new series Sense. Communicate spoke to Seb Hernoux, Chief Data and Technology Officer at OMD USA,…

Acxiom’s new guide explores the inner workings of identity amid all the new regulations.

WARC revealed the Effective innovation Report – Lessons from the 2019 WARC awards, which highlights the key innovation trends for effective marketing.  The report…

By Stephane Paraiso, managing director of Azur Digital Long before the Internet and mobile phones, consumers have been accustomed to personalized relationships in their…