A panel at the recent In2 Innovation Summit in MENA brought to light the issues of trust and transparency in the media and PR…

By Debjani Mukherjee, Consultant, FTI Consulting Gulf What do you think of when someone says Artificial Intelligence (AI)? For most people in the PR…

By Nidal Abou Zaki, managing director, Orient Planet Group The emergence of social media platforms has taken the Arab region by a storm. In…

By Ross Bethell, director of strategy at CBPR The phenomenon that sees us attached to our phone screens for the majority of the day…

By Anastasiya Golovatenko, PR Director, JPd Agency Time runs fast and, as many other things, PR and the overall way of communication have gone through…