In my 13 years of PR experience, the Middle East PR industry has evolved to grow from a handful of fully-fledged agencies a decade…

On September 18, it was revealed that German carmaker Volkswagen (VW) had been cheating its consumers and regulatory bodies in addition to lying to…

Whether an agency calls its work environment its “culture”, “dynamic”, or “DNA”, creative industries have tried to set the bar high when it comes…

The B-roll is often mentioned, but how many PR professionals actually use it? More importantly, how many actually know what it is? In short, the…

ASDA’A Burson-Marsteller has been appointed as the PR agency for Aster DM Healthcare (corporate), MEDCARE Hospitals and Clinics, Aster Hospitals and Aster Medical Centers.