May 26, 2024
Big Ticket Abu Dhabi Appoints Red Havas Middle East as Communications Partner in the UAE
The raffle draw aims to offer new modes of entertainment through different gamification opportunities.
Pr
Read more
Read moreMay 26, 2024
Seven Media lands PR Week Middle East Agency of the Year
Homegrown UAE media agency wins global award at major ceremony in London.
Read moreMay 26, 2024
Worldcom PR Group Welcomes UAE-based ProGlobal to its Network
The Worldcom Public Relations Group (Worldcom), the global partnership of independent public relations firms, continues the expansion of its partnership base by bringing on…
Read moreMay 26, 2024
Launchmetrics Announces Partnership with Daydreamer
Launchmetrics, a brand performance cloud for the Fashion, Luxury & Beauty (FLB) industries, announced its partnership with Daydreamer, a regional media, communications, and branding…
Read moreMay 26, 2024
PRCA Pulse: Bringing Wellbeing into the Workplace – A 4-Step Guide to Boost Morale
By Bianca Riley, Director at Atteline and Chair of PRCA MENA NextGen
Read moreMay 26, 2024
6 learnings from how Netflix handled Jonathan Friedland
Dawn Metcalfe is a Dubai-based executive coach and trainer who founded PDSi, a company that provides training, mentorship and coaching. She is also the…
- Read more
May 26, 2024
8 questions with Tetra Pak’s Khaled Ismail
1. What do you love about this industry? I love the speed of change in our industry…it is changing every week. The way we…
Read moreMay 26, 2024
Do people really trust media more than PR?
A panel at the recent In2 Innovation Summit in MENA brought to light the issues of trust and transparency in the media and PR…
- Read more
May 26, 2024
Domo Arigato, Mr. Roboto: How AI is transforming the PR industry
By Debjani Mukherjee, Consultant, FTI Consulting Gulf What do you think of when someone says Artificial Intelligence (AI)? For most people in the PR…
Read moreMay 26, 2024
Social media and its impact on Arab world’s PR sector
By Nidal Abou Zaki, managing director, Orient Planet Group The emergence of social media platforms has taken the Arab region by a storm. In…
- Read more
May 26, 2024
How mobile has disrupted PR
By Ross Bethell, director of strategy at CBPR The phenomenon that sees us attached to our phone screens for the majority of the day…
- Read more
May 26, 2024
PR trends that brands should NOT ignore in 2017
By Anastasiya Golovatenko, PR Director, JPd Agency Time runs fast and, as many other things, PR and the overall way of communication have gone through…
Read moreMay 26, 2024
Not just PR
In my 13 years of PR experience, the Middle East PR industry has evolved to grow from a handful of fully-fledged agencies a decade…
- Read more
May 26, 2024
Smoke and mirrors
On September 18, it was revealed that German carmaker Volkswagen (VW) had been cheating its consumers and regulatory bodies in addition to lying to…
- Read more
May 26, 2024
Art of seduction
Whether an agency calls its work environment its “culture”, “dynamic”, or “DNA”, creative industries have tried to set the bar high when it comes…
- Read more
May 26, 2024
A to the B-roll
The B-roll is often mentioned, but how many PR professionals actually use it? More importantly, how many actually know what it is? In short, the…
- Read more
May 26, 2024
ASDA’A Burson-Marsteller appointed as PR agency for Aster Healthcare
ASDA’A Burson-Marsteller has been appointed as the PR agency for Aster DM Healthcare (corporate), MEDCARE Hospitals and Clinics, Aster Hospitals and Aster Medical Centers.
