Read moreMay 26, 2024
Impact BBDO Wins Cannes Lions Print & Publishing Grand Prix for AnNahar’s “Election Edition”
Lebanese paper AnNahar held the presses to highlight government refusal to hold elections.
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Wunderman Thompson & NUK Launch Temperature-Controlled Ads
Wunderman Thompson creates print ads that provide real-life product demos to help parents test the temperature of baby milk while on-the-go
Read moreMay 26, 2024
Print Works. So Why Aren’t You Using It More?
By Shadi Bakhour, B2B Business Unit Director at Canon Middle East
Read moreMay 26, 2024
The Inevitability Of Augmented Journalism
By Caline Malek As the Gulf prepares to embrace the Fourth Industrial Revolution, artificial intelligence (AI) is expected to bring a number of benefits…
Read moreMay 26, 2024
The 4 Ways Print Publications Can Reinvigorate Their Offerings
By Janet Levine There’s no shortage of headlines about storied print publications scaling back or shutting down entirely. Ad Age, for one, called it…
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“Print remains the backbone of any brand campaign”
By Ayman Aly, senior regional marketing manager, Canon Middle East Most organizations have one aim: to grow their company into a successful business. The…
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May 26, 2024
Guess what Ikea is cutting from its marketing plans
In an effort to be more sustainable, Ikea is taking new steps. It’s cutting a big part of its marketing to apply the financial…
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May 26, 2024
Ink to publish Etihad’s in-flight magazine
UK-headquartered publisher Ink has clinched a deal to produce the inflight magazine for Etihad Airways, saying it will be “reimagined from the ground up.”…
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May 26, 2024
What next for Middle East’s media?
The year 2016 ended with yet another blow to the Middle East’s media industry.
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May 26, 2024
Ad Fusion Media launches En Route Middle East travel magazine
Fujairah-based Ad Fusion Media has released a new travel publication, En Route Middle East. En Route Middle East is set for its official launch…
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May 26, 2024
New book to help overcome big data chaos
Author Lisa Arthur has recently published a book titled “Big Data Marketing: Engage Your Customer More Effectively and Drive Value”, which aims to…
