Nader Bitar, Deputy GM at programmatic marketplace provider MMP World Wide, discusses how programmatic ads integrated within the omnichannel are the way to go.

Watch the interview below with Nader Bitar, GM at MMP Worldwide

Communicate spoke with Kashmala Kamran, Head of Advertising, Demand Solutions at HUAWEI Ads MEA to learn more about their programmatic marketplace and what their…

New guide from Pubmatic shares insights on different techniques and technologies to help master identity and addressability in a post-cookie-less world.

Our second episode takes us into Real-time bidding (RTB), which means the advertising inventory that is bought and sold on a per-impression basis via programmatic…