May 26, 2024
The Great Debate of the Era
Consumers worry about privacy online but have been ready – at least so far – to give up some of their personal information in…
Programmatic
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Read moreMay 26, 2024
Given lemons? Make lemonade
Rahul Agarwal, VP Product Partnerships at digital media technology provider Polar, explains the opportunity for programmatic advertising in the pandemic crisis. Programmatic advertising, like…
Read moreMay 26, 2024
The Truth About Programmatic
Communicate‘s latest issue is out. This quarter, we explore the intricacies of programmatic advertising. Deep-diving into this complex world, we look into the various…
Read moreMay 26, 2024
Tackling Fraud and Waste with Blockchain
Nadim Karam, Senior Director – Planning at Hearts & Science, explains how blockchain brings scalable trust to the digital marketing industry. It is no…
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Connecting the Dots
Digital advertising solutions provider Connect Ads is involved in both media representation and programmatic trading. Equipped with this broad perspective, George Skaff, Sales Director…
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Buzzeff acquired by Teads,
MENA-based online advertising company, Buzzeff, has been acquired by Teads, a Global media platform, to bolster online advertising services for regional advertisers while expanding…
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May 26, 2024
Gamned launches new programmatic consulting offer, Emerge
Programmatic media company Gamned, has launched a new offering called Emerge that combines data science and consulting to offer better insights to advertisers. Launched…
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Will tomorrow’s marketer be an algorithm?
Bridging the gap between humans and data has become a critical aspect of any business with an online and offline presence, writes Naguib Toihiri,…
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May 26, 2024
Global ad tech company Adform opens Dubai office
Adform, a global independent advertising technology platform, has opened its first office in the region in Dubai. The operation will provide on-the-ground support Adform’s…
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May 26, 2024
French broadcaster TF1 acquires Gamned
TF1 Group announces that it has taken a majority stake in programmatic media company Gamned, which was founded in 2009 by Olivier Goulon and…
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May 26, 2024
5 questions with Christos Solomi on programmatic TV
Christos Solomi is the executive director of programmatic at Omnicom Media Group MENA. 1. To a layperson, how would you explain programmatic TV? Most…
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May 26, 2024
How MMPWW went from MENA Market Place to MMP World Wide
MENA Market Place (MMP) describes itself as a “premium programmatic advertising marketplace enabling leading publishers and premium brands to better monetize their digital advertising…
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May 26, 2024
This ad format delivers 5X CTR
Appetite Creative Solutions, the creative technology agency for innovative digital solutions, has launched Liquid Skins, its Programmatic Guaranteed solution allowing high impact creative, delivered…
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May 26, 2024
18 things you NEED to know about Google’s ad biz changes after 18 years
Google is rebranding its ad business after 18 years. The changes are rolling out in July 2018. Google Ad Words is becoming Google…
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May 26, 2024
Consumers want privacy & marketers want data. Now what?
By Michelle Engle, senior vice-president, product, Valassis Digital The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving…
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May 26, 2024
“Cheap prices are a great marketing tool”
Image Credit: Illustration by Tam Nguyen/Ad Age Snapchat has replaced one problem with another, to advertisers’ potential benefit: Prices for ads on the platform…
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May 26, 2024
Havas Group delivers new programmatic solution
Havas Group has launched a programmatic solution, Client Trading Solution (CTS), to give clients complete visibility and control over their campaigns. CTS is a…
