May 26, 2024
The Gap In Programmatic Knowledge
“The main problem is certainly a lack of education around the subject,” said Yves-Michel Gabay, Managing Director of MEA at programmatic agency Gamned.
Programmatic
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Are Contextual Advertisements Effective?
Gumgum, an artificial intelligence company that specializes in solutions for advertising and Spark Neuro, a neuro analytics company, conducted a global study to understand…
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A New Chapter In 1st Price Auction and Bid Shading
By Pedro Goncalves One of the strongest memories from my early days in advertising was the “EUREKA” moment, when for the first time, I was…
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Programmatic and Branding
This video explains the importance of programmatic in branding. Accordingly, programmatic optimizes branding, nonetheless it is important to adjust the strategies from direct display…
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What Is Internalization?
Programmatic Advertising is bringing more accuracy in targeting for far more competitive cost. So the next question for the advertisers is : In-House or…
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Omnicom Media Group adds MENA to Pathmatics partnership
To further broaden its regional digital insights, Omnicom Media Group, the media services division of Omnicom Group, has extended its partnership with Pathmatics to…
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Letstango.com and Zasttra.com choose C1X SOKA
C1X (Class One Exchange), an independent ad tech and advertising and marketing technology (AMT) company has tied hands with two e-commerce marketplaces Letstango.com and…
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May 26, 2024
RIP mobile download advertising
Mobile app downloads is a dead business, wake up to the new reality: audience discovery By Rammohan Sundaram, managing director and senior vice-president –…
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Buzzeff.tv introduces its new automated streamlined version of video ad buying
Buzzeff.tv, an online video publisher agency, has introduced an automated streamlined version of video ad buying in the MEA region. This will allow agencies…
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May 26, 2024
The native story
While I’m scrolling down my two favorite sites, Slate and The New York Times, I come across ads that are served based on context,…
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May 26, 2024
Data night
Choueiri Group’s digital arm, Digital Media Services (DMS), launched its audience targeting solution toward the end of February, making it one of the few…
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May 26, 2024
European trading desk Gamned expands to MEA
Paris-based trading desk Gamned is opening its Dubai office, serving the MEA region, next month as part of its global expansion plan.
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May 26, 2024
Effective Measure partners with Google to launch brand new data solution “emPower”
Effective Measure’s emPower audience data segments are now available in the Middle East and North Africa (MENA) through Google’s demand-side-platform (DSP), DoubleClick Bid Manager…
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On the market
MENA Market Place (MMP) describes itself as a “premium programmatic advertising marketplace enabling leading publishers and premium brands to better monetize their digital advertising…
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May 26, 2024
Breaking it down
There has been widespread conversation around the growth rates, scale, client value and product potential of programmatic media. At the same time, there are…
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May 26, 2024
Google debuts programmatic ad sales for native, mobile video
Publishers can now sell native and mobile video ads programmatically through Google’s DoubleClick, the company said last Friday. The ads can be sold through…
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May 26, 2024
Xaxis launches Xaxis Triggers in MENA
Xaxis, the programmatic media and technology platform, announces the MENA launch of its moment marketing solution, Xaxis Triggers. The program aims to allow real-time synchronization of digital…
