May 26, 2024
Role Of Media Trader In Programmatic Advertising
The role of media trader is to buy advertising space to reach on the precise audience only, using a strategy that will help in…
Programmatic
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Programmatic campaign success in 100 milliseconds
Almost 30 years ago, the first clickable banner was displayed on the Internet. Over the years, the digital and marketing industries have evolved, but…
Read moreMay 26, 2024
Buzzeff acquired by Teads,
MENA-based online advertising company, Buzzeff, has been acquired by Teads, a Global media platform, to bolster online advertising services for regional advertisers while expanding…
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May 26, 2024
Gamned launches new programmatic consulting offer, Emerge
Programmatic media company Gamned, has launched a new offering called Emerge that combines data science and consulting to offer better insights to advertisers. Launched…
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Will tomorrow’s marketer be an algorithm?
Bridging the gap between humans and data has become a critical aspect of any business with an online and offline presence, writes Naguib Toihiri,…
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Yazle Media receives Series A funding
UAE-based digital media company Yazle Media has received a multi-million dollar Series A funding that will help the agency bring global video, mobile, native…
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May 26, 2024
AdZouk and StackAdapt partner to distribute programmatic native advertising technologies
AdZouk, regional advertising network, and StackAdapt, programmatic native advertising technology company, announce an official partnership to exclusively distribute native advertising technology across MENA. The new…
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May 26, 2024
Get with the programmatic
In 2012, France’s biggest premium publishers and media groups, including Maury Medias, FigaroMedias, TF1 Publicite and Marie-Claire, pooled their resources for a noble cause;…
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May 26, 2024
Programmatic platform, Xaxis, launches in MENA
Xaxis, a global programmatic media and technology platform, announces the official launch of operations at their new MENA branch. With the regional headquarters in…
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May 26, 2024
Effective Measure partners up with OMG and VivaKi
Last week, Communicate announced that VivaKi’s Audience On Demand (AOD) MENA has signed an exclusive partnership with Effective Measure (EM), a provider of digital…
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May 26, 2024
Havas launches new Meta DSP
Yesterday, Havas announced the worldwide launch of its programmatic pure player, Affiperf.
