Paris-based trading desk Gamned is opening its Dubai office, serving the MEA region, next month as part of its global expansion plan.

Effective Measure’s emPower audience data segments are now available in the Middle East and North Africa (MENA) through Google’s demand-side-platform (DSP), DoubleClick Bid Manager…

MENA Market Place (MMP) describes itself as a “premium programmatic advertising marketplace enabling leading publishers and premium brands to better monetize their digital advertising…

There has been widespread conversation around the growth rates, scale, client value and product potential of programmatic media. At the same time, there are…

Publishers can now sell native and mobile video ads programmatically through Google’s DoubleClick, the company said last Friday. The ads can be sold through…