Adnan Bashir, Senior Manager for Corporate Communications at Sigma Systems, explains how the job of communications professionals will never be the same.

By Tariq Al Sharabi, MD at Cicero and Bernay Public Relations. Technological disruptions and digital progressions have impacted the world in ways that are…

By Sawsan Ghanem, joint managing director and co-founder, Active DMC With IoT and the reality of our connected world today, the pressures on brands…

Claims by the UAE law firm Baker & McKenzie Habib Al Mulla in a press release, distributed by public relations company ASDA’A Burson-Marsteller, and…

Dubai and London-based sports and automotive PR company, Performance PR, has rebranded as Performance Communications.