May 26, 2024
PUBLICIS GROUPE ME APPOINTS DYALA BADRAN AS CHIEF CONTENT OFFICER
Publicis Groupe Middle East has announced the appointment of Dyala Badran as Chief Content Officer for the MENA region.
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How AR Makes You Fall in Love with a Product
By Elias Karam, Strategic Planner at Publicis
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Publicis Groupe Newest Agency Digitas
Publicis Groupe has launched Digitas, a connected marketing agency, in the Middle East, earlier in May 2019. The agency is set to provide brands…
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Rishad Tobaccowala On Growth Hacking Publicis- And Himself!
By Brian Braiker Rishad Tobaccowala has logged nearly four decades at Publicis. Starting with a run at Leo Burnett and followed by stints as…
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Alex Saber Resigns As Chairman Publicis Media MENA
Publicis Groupe MENA announced in a press statement the resignation of Alex Saber, Chairman of Publicis Media MENA. The company said in a statement…
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Publicis Media merges Spark Foundry and Blue 449
Publicis Media is merging its Spark Foundry and Blue 449 media networks, bringing both under the leadership of Spark’s global brand president Chris Boothe. With this move, the…
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May 26, 2024
Lenovo appoints Leo Burnett for its PC business in MEA
Multinational technology company Lenovo has appointed Leo Burnett MEA as its advertising agency for the PC business in the Middle East and Africa. Leo…
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May 26, 2024
5 reasons why GSK consolidated global account with Publicis
In May 2018, pharma and consumer-health giant GlaxoSmithKline started reviewing its massive global media account. The review included Dentsu and two incumbents – Omnicom’s PHD and…
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Mars consolidates global media planning and buying with MediaCom
Mars, Incorporated, the global pet care, confectionery and food business, and one of the world’s biggest advertisers has appointed MediaCom to handle its media planning and…
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May 26, 2024
EXCLUSIVE: Q&A with Publicis Media’s Alex Saber
On May 24, Publicis Groupe unveiled Marcel, its AI-powered platform that “advances transformation of the Groupe from a holding company to a platform, ushering…
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Ali Nehme to head Publicis Media’s global commerce capability
Publicis Media is launching “Commerce” as a Publicis Media global practice dedicated to commerce strategy, media and marketplace investment, as well as content and…
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May 26, 2024
Publicis Groupe creates new agency for auto client
Mercedes-Benz has hired Publicis Groupe as its global agency network for creative and digital transformation, following a six-month review. The assignment will span around…
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May 26, 2024
Publicis Groupe reorganizes structure… again
The last two years have been a roller coaster for Publicis Groupe. Following the introduction of its “Power of One” philosophy, the group has…
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May 26, 2024
SapientRazorfish launches in MENA
Publicis Groupe’s restructure last year saw the group being restructured into Publicis Communications and Publicis Media.
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May 26, 2024
Call of duty
Raja Trad has stepped up to head the MENA operations of Publicis Communications.
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Publicis Media announces big changes
Publicis Groupe has announced a simplified structure and new leadership positions for its media arm, Publicis Media. “We are driven to get to the…
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May 26, 2024
Publicis Groupe acquires Relevant24
Publicis Groupe announced today the acquisition of Relevant24 (R24), which specializes in creating original, multi-media branded content in real-time. Based in Boston, MA with…
