Sewar Azzouni, Head of Talent Transformation ME&T at Publicis Groupe, explains how her network is constantly on the lookout for the next best talent…

Deputy General Manager, Publicis Middle East

The Jeep brand grille is one of the most distinctive icons in the automotive industry, recognized instantly by adventurous spirits from across the globe.…

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t,…

Elias Karam, Strategic Planner at Publicis Middle East, explains why you should tap into lighthearted communications in times of crisis, and how to avoid…