May 26, 2024
Publicis Media merges Spark Foundry and Blue 449
Publicis Media is merging its Spark Foundry and Blue 449 media networks, bringing both under the leadership of Spark’s global brand president Chris Boothe. With this move, the…
Publicis
Read more- Read more
May 26, 2024
Lenovo appoints Leo Burnett for its PC business in MEA
Multinational technology company Lenovo has appointed Leo Burnett MEA as its advertising agency for the PC business in the Middle East and Africa. Leo…
- Read more
May 26, 2024
5 reasons why GSK consolidated global account with Publicis
In May 2018, pharma and consumer-health giant GlaxoSmithKline started reviewing its massive global media account. The review included Dentsu and two incumbents – Omnicom’s PHD and…
Read moreMay 26, 2024
Mars consolidates global media planning and buying with MediaCom
Mars, Incorporated, the global pet care, confectionery and food business, and one of the world’s biggest advertisers has appointed MediaCom to handle its media planning and…
- Read more
May 26, 2024
EXCLUSIVE: Q&A with Publicis Media’s Alex Saber
On May 24, Publicis Groupe unveiled Marcel, its AI-powered platform that “advances transformation of the Groupe from a holding company to a platform, ushering…
- Read more
May 26, 2024
Publicis Groupe to integrate Nurun into Razorfish Global and Publicis Worldwide networks
Following the September 2, 2014 announcement of the acquisition of Nurun, a leading independent global design and technology consultancy, Publicis Groupe announced in a…
Read moreMay 26, 2024
RECMA ranks SMG MENA number one media agency in the MENA region
Paris-based research agency RECMA (Research Company Evaluating the Media Agency Industry) has named Starcom MediaVest Group the number one ranked agency in the…
