
May 26, 2024
CTV Transparency & Quality Insights for MENAT Advertisers
A new report by DoubleVerify and IAB Europe reveals the need for greater transparency and media quality verification in the European CTV market.
May 26, 2024
A new report by DoubleVerify and IAB Europe reveals the need for greater transparency and media quality verification in the European CTV market.
May 26, 2024
Pubmatic looks at where publishers currently stand as the demise of third party cookies looms near.
May 26, 2024
Deceptive advertising is spreading rapidly online and threatening the revenue of publishers. How can we solve it?
May 26, 2024
Powerinbox releases a new guide that provides insights for publishers to take back control of their audience strategies and maximize their revenue potential.
May 26, 2024
A communications platform inspired by real-life interactions, Snap has been aggressively pushing its Discover feature towards media companies. Because its core objective remains to…
May 26, 2024
The Interactive Advertising Bureau (IAB) announced on October 2nd, the start of a new study aiming to evaluate comprehensively the actual size of the…
May 26, 2024
Google is closing a loophole that revealed when people were browsing in “incognito” mode, but the fix will leave some publishers defenseless against a…
May 26, 2024
By Elías Jabbe Twitter celebrated the regional launch of its global #StartWithThem and #TwitterFronts initiatives in March and April in both Dubai and Riyadh.…
May 26, 2024
By Alfonso De Gaetano, Director – Global Partnerships Emerging Markets at Google The news publishing business is facing a challenging and complex reality. First, people…
May 26, 2024
Publishers have many reasons to be unhappy with the walled gardens of Facebook but most recently they have been upset with Google’s moves as…
May 26, 2024
There’s one word that saw a 365 percent increase in usage since 2016 making it Collins Dictionary’s Word of the Year 2017. That word…
May 26, 2024
In October 2017, Facebook announced that it is testing an “Explore Feed” for brands based on feedback that users would like to see more…
May 26, 2024
The struggle for screen time evolved into that for eyeballs and then attention. In today’s Facebook-dominated age, the struggle is now about appearing on…
May 26, 2024
Online Xperts FZ LLC or OOX recently announced the addition of travel search site Wego to the line-up of publishers subscribed to the OOXmonitor service. Wego…
May 26, 2024
Exponential Interactive, digital advertising specialist, has launched a new pricing model for online video ads to help advertisers and publishers to make it easier…
May 26, 2024
AppMakr launched a new type of in-app security service for mobile app publishers.