Trad dedicated four decades of illustrious service at the helm of Publicis Groupe ME & Turkey.

Bassel Kakish will be taking the helm effective immediately.

Raja Trad has stepped up to head the MENA operations of Publicis Communications.

Raja Trad, CEO, Leo Burnett MENA, on what’s the best and worst thing that can happen in 2016, and his mantra to make it…