May 26, 2024
TV or Digital: Who’s the king in Ramadan?
Ramadan is a peak period for advertisers as audiences purchase more as well as consume more content on different channels. The last couple of…
Ramadan
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May 26, 2024
EXCLUSIVE RAMADAN INSIGHTS PART 2: Are you investing where users are spending?
The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up…
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May 26, 2024
Advertising lessons from John Lennon and Mark Twain for this Ramadan
By Moe Jawhar, executive creative director of Serviceplan Group ME Advertising during Ramadan can increase your sales and raise your brand awareness if you…
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May 26, 2024
EXCLUSIVE RAMADAN INSIGHTS PART 1: What’s missing in your FMCG strategy?
This report addresses the important trends that impact the FMCG sector during the holy month of Ramadan in the MENA region, what marketing strategies…
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May 26, 2024
EXCLUSIVE RAMADAN INSIGHTS: What brands need to succeed
The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up…
