Rami Zeidan, Head of Video and Creative at TikTok, explains how the platform’s creative community united to come up with virtual Ramadan traditions during…

Consumers look to businesses to feel more positively about how these brands support society. A recent global study by Kantar on Twitter shows that,…

During the holy month of Ramadan, food companies must abstain from showing food in their ads to avoid temptation during fasting.

Abdulrahman Inayat, Co-Founder and Director of KSA-based independent marketing communications consultancy W7Worldwide, on how to communicate with the community during the holy month.  The…

Babyshop celebrates Ramadan using children’s words of hope and compassion. At a time when many brands are trying to spread messages of solidarity and…

Mobile advertising platform, Ad Colony unveils some interesting findings on consumer behavior on mobile as the holy month of Ramadan begins. The company surveyed people…

The impact of social distancing as a result of the COVID-19 crisis has been felt across industries and sectors, with technology and social media…

 Henry Windridge, Head of Brand – MEA at Discovery and Rowan Ashraf, Snap Content Manager at UTurn, talk about creating content on Snapchat for…

Weyyak’s Nadine Samra explains how great content is the key to success for OTT platforms during Ramadan. Just like it is for traditional TV,…

Ramadan is just around the corner and advertisers are busy planning for the busiest season of the year. During the holy month, user activity…

According to Facebook IQ, brands have 57.6 million more hours to capture attention during Ramadan due to the additional time spent on Facebook during…

1st Case Study: Emirates NBD Emirates NBD is a leading bank in the UAE. Part of their corporate marketing initiatives is to build and…