May 26, 2024
How Brands Can Boost Sales During the Holy Month
Ramadan presents a golden opportunity for consumers to slow down, browse and interact online and in-stores. Hence, opening the floor for brands to leverage…
Ramadan
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Read moreMay 26, 2024
How Marketers Can Drive Customer Engagement During Ramadan 2023
By Raviteja Dodda, CEO & Co-Founder of MoEngage
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TikTok Launches “Mousalsal” Style Series
Initiative aims to highlight how brands can drive results during Ramadan.
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Google Study Explores Saudi Shopping Behaviors during Ramadan
Online shopping keeps growing in Saudi Arabia during the holy month, even among less traditionally online-savvy categories like food and beauty.
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Meta Annual Study Reveals Shoppers Behavioral Insights in UAE during Ramadan
7.8 million interactions containing the word “kindness” took place on Facebook on the final day of Ramadan last year.
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May 26, 2024
INFOGRAPHIC: Fatafeat’s 360 Ramadan Strategy
At Discovery, Ramadan is always a crucial period for us, and an opportunity to position Fatafeat – our flagship Arabic food brand – as…
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Love cooking but hate washing? This brand gets you
Earlier this summer, Finish, the leading dishwasher detergent brand launched a first of its kind – a contextual marketing digital campaign. It hinged around…
Read moreMay 26, 2024
EXCLUSIVE RAMADAN INSIGHTS PART 3: Was your campaign a HIT or a MISS?
The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up…
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May 26, 2024
INFOGRAPHIC: Over 80% want to try NEW brands on this platform
23% of TV ad spends are during Ramadan, according to Ipsos 2017 research Viewers in Saudi Arabia (60%) and in Egypt (70%) actually prefer…
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May 26, 2024
TV or Digital: Who’s the king in Ramadan?
Ramadan is a peak period for advertisers as audiences purchase more as well as consume more content on different channels. The last couple of…
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May 26, 2024
EXCLUSIVE RAMADAN INSIGHTS PART 2: Are you investing where users are spending?
The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up…
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May 26, 2024
Advertising lessons from John Lennon and Mark Twain for this Ramadan
By Moe Jawhar, executive creative director of Serviceplan Group ME Advertising during Ramadan can increase your sales and raise your brand awareness if you…
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May 26, 2024
EXCLUSIVE RAMADAN INSIGHTS: What brands need to succeed
The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up…
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May 26, 2024
EXCLUSIVE RAMADAN INSIGHTS PART 1: What’s missing in your FMCG strategy?
This report addresses the important trends that impact the FMCG sector during the holy month of Ramadan in the MENA region, what marketing strategies…
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May 26, 2024
Can’t be in Saudi during Ramadan? You can watch the prayers live thanks to…
Ramadan is a time of togetherness, celebration, and spirituality for many Muslims around the world. Reduced working hours and a change in lifestyle lead…
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May 26, 2024
Advertising on Facebook in Ramadan? Learn from these 3 case studies
Ramadan is the Super Bowl of the Middle East with advertisers spending a majority of their budgets during the Holy Month. Due to reduced…
Read moreMay 26, 2024
There are going to be more Ramadan ads on YouTube this year, thanks to…
Ramadan is a peak period for advertisers with 23 percent of TV ad spends being spent in the Holy Month according to Ipsos 2017…
