1st Case Study: Emirates NBD Emirates NBD is a leading bank in the UAE. Part of their corporate marketing initiatives is to build and…

At Discovery, Ramadan is always a crucial period for us, and an opportunity to position Fatafeat – our flagship Arabic food brand – as…

Earlier this summer, Finish, the leading dishwasher detergent brand launched a first of its kind – a contextual marketing digital campaign. It hinged around…

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up…

23% of TV ad spends are during Ramadan, according to Ipsos 2017 research Viewers in Saudi Arabia (60%) and in Egypt (70%) actually prefer…