
March 13, 2024
Reintroducing: Decathlon
Following a collaboration over two years, the rebrand spans across strategy, design, internal culture, and brand experience, and encompasses every Decathlon touchpoint: revitalizing the…
March 13, 2024
Following a collaboration over two years, the rebrand spans across strategy, design, internal culture, and brand experience, and encompasses every Decathlon touchpoint: revitalizing the…
August 3, 2023
By Adam Taylor, Head of Marketing, IFZA (International Free Zone Authority)
October 5, 2022
Last month, Nakheel took to Twitter to unveil its brand-new identity. With this announcement, the master developer also revealed its position on the Dubai…
June 21, 2022
e& (formerly known as Etisalat Group) today unveiled “Etisalat by e&” as the new brand identity for Etisalat UAE in line with the Group’s recent positioning…
January 20, 2022
New philosophy refreshes Coca-Cola’s promise to unite and uplift people while embracing unique moments of magic
January 19, 2022
The brand’s new identity is inspired by its customers, and by homes across the region offering customers new trends and styles.
January 5, 2022
Global Media Network, Mindshare has rebranded its logo where the words ‘mind’ and ‘share’ are split with a new font and colour palette.
November 3, 2021
Known for the supply of 90% of the wire and cable requirements at Expo 2020, Ducab Group will now focus on providing ‘Energy for…
October 12, 2021
Updated brand identity has been designed with digital, motion, and audio capabilities in mind.
October 7, 2021
By Alpha Ba, Head of Marketing, European Brands at Stellantis ME
September 2, 2021
UAE is one of the first markets globally to roll out the brand evolution, reflecting Visa’s commitment to the growth of digital commerce in…
August 9, 2021
The expansive global campaign includes a 70-second brand film showcasing the extraordinary realities of South Asia, leading into the narrative “If this is our…
April 20, 2021
Dubai joins Red Havas’ Merged Media micro-network, spanning APAC, North America, Europe, and the Middle East.
June 6, 2019
By Afreen Khan C2 Comms describes themselves as not just “any” advertising and branding consultancy agency, but importantly seekers of change and creating new…
March 1, 2019
Marriott International is launching a global marketing campaign introducing Marriott Bonvoy, the new name that replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred…
June 14, 2017
Cognitev, formerly known as MENA Commerce, underwent a comprehensive rebranding effort in May.
January 31, 2017
Meraas has revealed a new brand system that aims to reflect a modern look while linking its diverse portfolio across real estate, healthcare, F&B,…