A new report by YouGov reveals changes in the media consumption habits of UAE residents in the last couple of years.

Expanded rankings across networks, companies and agencies set the benchmark for MENA.

Commerce and technology experts from VML weigh in on the future of retail and how consumers buy and transact with the rise of social…

81% of prosumers in the UAE and 91% in KSA expressed a desire for a frugal world, reflecting a significant move towards a more mindful…

Consumer expectations for digital experiences continue to soar, with 71% of UAE consumers stating that their expectations are far higher now than they were…

Bain & Company’s recent study highlights growing concerns over the lack of sustainability goals/plans being achieved. 

Marketers continue to navigate a turbulent marketing landscape with budgets dropping 20% in 2023 due to economic challenges and privacy restrictions.

The report by GfK shows that 78 percent of marketing leaders see opportunity in long-term growth investments, despite ongoing crises.

56% of the people in KSA said they rely on food delivery apps when searching for new food and beverage outlets while 95% consider…

In its 17th year, Accenture’s report identifies five global macro trends and provides guidance for businesses.

The report was conducted by YouGov on behalf of PRCA MENA and surveyed 714 respondents from 11 different MENA markets.

Etisalat by e& is the number one most valuable Emirati brand.