90% of those surveyed believed that the responsibility of tackling climate change falls on the PR profession.

Social commerce has become increasingly popular nationwide, with nearly half of social media users purchasing a product directly from a social media app or…

The report, which is an extension of the annual What’s Next Trend Report, features data and insights exclusive to the METAP region.

By Monika Prokop and Dina Alsharif, Senior Strategists at VIRTUE Worldwide

Microsoft overtakes Amazon to join Google in the top three and McDonald’s ranked as the most valuable non-tech brand; Coca-Cola rejoins the Top 10.

By Alejandro Borgia, Director Ads Privacy and Safety at Google

Ogilvy closed 2022 on an interesting note with a report defining the 2023 Influencer Marketing trends. Communicate sat down with Rahul Titus, Global Head…

By BrandRipplr

YouGov’s latest Global Media Whitepaper report studies media behavior across 18 international markets. The report finds out how in-person media activities are most likely to…

Release is meant to reflect the platform’s progress over the past decade.

The report highlights emerging opportunities for brands and marketers to connect with audiences.

Findings highlight the risk, and reality, of abuse of new technologies.