May 26, 2024
Top Sustainability Concerns for Business Leaders, their Customers, and their Employees
Bain & Company’s recent study highlights growing concerns over the lack of sustainability goals/plans being achieved.
Report
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May 26, 2024
Economic Downturn Has Caused Declines in App Install Ad Spend Budgets
Marketers continue to navigate a turbulent marketing landscape with budgets dropping 20% in 2023 due to economic challenges and privacy restrictions.
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May 26, 2024
CMOs Defy the Odds: Many Report Optimism, Smooth Budgeting, and Real-time Insights
The report by GfK shows that 78 percent of marketing leaders see opportunity in long-term growth investments, despite ongoing crises.
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May 26, 2024
Research Shows the Impact of Digitization on Discovery and Loyalty in KSA’s Restaurant Industry
56% of the people in KSA said they rely on food delivery apps when searching for new food and beverage outlets while 95% consider…
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May 26, 2024
Accenture’s Annual Life Trends Forecasts a Decade of Continued Transformative Change
In its 17th year, Accenture’s report identifies five global macro trends and provides guidance for businesses.
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Google Removed Over 3.4 Billion Ads in 2021
Ads safety annual report reflects efforts to prevent malicious use of Google’s ads platforms.
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WARC Releases The Future of Strategy 2021 Report
The report follows a global survey of marketing strategists and shows that strategy is growing in importance and divergence but lacks diversity in its hiring.
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Six Trends That Will Shape Social Media in 2021
We Are Social unveils the latest edition of its annual trends report, Think Forward 2021.
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Accenture: Playing Safe Is Risky
According to a new report from Accenture to be released this week, disruption from innovative digital technologies could put more than US$575 billion of…
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Digital Ads Account For More Than Half The Worldwide Market
By I-Hsien Sherwood Global ad sales growth will continue to slow this year, according to a new report from ad forecaster Magna. Ad revenue…
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How this brand brought ‘intimacy’ into its marketing
‘Brand intimacy’ agency MBLM recently released its 2018 report, which is a study of brands based on emotions. The agency defines brand intimacy as…
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83% of EMEA marketers to raise mobile marketing budget in 2017-18
As much as 83% of marketers in EMEA will increase their budget over the next 12 months, and in five years’ time, 40% expect…
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May 26, 2024
ZenithOptimedia report predicts online video consumption for 2016
Globally, the average amount of time per day people will spend consuming video will increase to 23.3 percent in 2015 and an additionally 19.8…
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May 26, 2024
Omnicom Media Group MENA is accredited by Global Reporting Index
Omnicom Media Group MENA has been accredited by the Global Reporting Index (GRI). Which, according to the company, makes them the first media agency…
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Not content with content marketing
The growth of the digital medium, including social and mobile, combined with the increasing consumption of online video in the region, has led…
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May 26, 2024
The Gunn Report for Media 2014 Revealed
The Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, has today released its 2014 Media Report, summarizing the overall…
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How are B2B brands relevant to consumers?
International branding agency Siegel gale released a report titled B2B Now. “Most business-to-business companies (B2Bs) still debate the ultimate business benefit of building a strong…
