May 26, 2024
ASDA’A BCW Launches New ESG Advisory OnePoint5 With Exclusive Survey
Survey shows that nearly two-thirds of businesses in the UAE and KSA lack an ESG framework.
Research
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Contextual Targeting Boosts Consumer Interest in Advertising by 32%
Seedtag and Nielsen’s research shows consumers perceive ads more positively when they are contextual versus the traditionally used demographic targeting.
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AppsFlyer Releases Latest Report on Apple’s App Tracking Transparency
Research finds a 65% surge in iOS app install ad spend in the second half of 2021.
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UAE Professionals ‘Working More Efficiently’ in 4.5-day Week, Reveals PRCA Research
7 out of 10 (70%) professionals in the UAE believe that they work more efficiently within a 4 and a half-day working week, according…
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Is Saturday the New Friday for UAE Residents?
Residents in the UAE are slowly aligning their weekend activities to Saturdays, finds latest study.
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The importance of research
I’ll let you in on a little secret: My family and friends have no idea what I actually do at work. When I mention…
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May 26, 2024
Hall & Partners launches in MENA
In late April, Omnicom announced the launch of its research agency, Hall & Partners, in the MENA region. Caroline Frankum, who was H&P’s managing…
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May 26, 2024
Criteo Report: consumers increasingly comfortable with mobile purchases
Criteo, the performance marketing technology company, released its Q1 2015 State of Mobile Commerce Report, highlighting that mobile devices are now responsible for more…
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Market-i win at ESOMAR MENAP Forum 2015
Market-i, regional marketing research consultancy, won the ESOMAR Best Presentation Award for their paper on Mobile Technology in Marketing Research at the recent ESOMAR MENAP Forum…
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May 26, 2024
Microsoft research reveals global digital trends
The new digital trends 2015 research conducted in UAE from Microsoft has revealed that the modern consumer is putting pressure on brands to use…
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Consumer Barometer gets a refresh
Google recently launched the new version of the Consumer Barometer (www.consumerbarometer.com), a free tool compare how people are utilizing the internet globally. Users can research digital…
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May 26, 2024
The mystery of mystery shopping
As smartphones and mobile usage increases among consumers, businesses are racing to stay at the forefront of technological developments to stay connected with their…
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Criteo launches advertising prediction engine based on actual purchase behavior
Criteo (NASDAQ: CRTO), a global technology company that specializes in digital performance advertising, yesterday announced the roll-out of significant technical enhancements to its proprietary prediction…
