SCEGA signs a strategic partnership with Athar Festival, the festival of creativity aimed at unlocking the potential of the creative marketing industry.

The report highlights that the entertainment, cultural, and leisure markets are en route to becoming billion-dollar industries.

AstroLabs, MENA’s trusted partner for innovation and entrepreneurship, and TikTok, the popular digital platform, have successfully concluded their flagship partner program supporting small and…

In the scope, the agency will lead creative development for KSA’s Centre of Culture – Ithra, which was built as a part of Saudi…

Aamir Allibhoy, Regional Chief Marketing Officer at Tim Hortons, explains where and how the Saudi youth spend their time, from gaming to sports and…