Ramzi Ghanem, Commercial Director KSA at MMS, shares his insights on how and where brands can reach the Saudi youth efficiently.

By Sunil John, President – Middle East and North Africa (MENA) and Founder of ASDA’A BCW

The new Alexa skill launches in Arabic for the Amazon virtual assistant.

BASES, a NielsenIQ business, and leader in helping companies build brands through innovation, renovation, portfolio and pricing strategy, as well as go-to-market optimization, has…

Saudi Arabia is likely to grow at the quickest pace in this year in a decade. The authorities’ continued implementation of the Vision 2030…