1st Case Study: Emirates NBD Emirates NBD is a leading bank in the UAE. Part of their corporate marketing initiatives is to build and…

By Rebecca Koch, social media executive, 1000heads Dubai With nearly 12 million daily Snapchat users in the GCC and 42 percent of the region’s…

Snapchat and Nielsen, doubling down on their partnership, are now offering marketers the ability to make targeted ad buys based on offline data, in…

We recently reported that Snapchat is testing new Shoppable Snap Ads, a format it is first using to promote its Spectacles camera sunglasses. Also, Snapchat…

Image Credit: Illustration by Tam Nguyen/Ad Age Snapchat has replaced one problem with another, to advertisers’ potential benefit: Prices for ads on the platform…