Snap Inc. has announced today Lens 2.1, a new update to Lens Studio, Snap’s lens app makes it possible for anyone to build Augmented…

Snapchat added 13 million daily users in a breakout second quarter, thanks to the viral explosion of a pair of augmented-reality filters that pulled in more than 200 million users…

By Alexander Jutkowitz It’s 8 a.m., and you step on to the subway [metro] to get to work. You automatically look down at your…

Snapchat has announced partnership with advertising partners for the debut of its new advertising product, Commercials. The Snapchat Commercials are an unskippable, six-second ad unit that…

1st Case Study: Emirates NBD Emirates NBD is a leading bank in the UAE. Part of their corporate marketing initiatives is to build and…

By Rebecca Koch, social media executive, 1000heads Dubai With nearly 12 million daily Snapchat users in the GCC and 42 percent of the region’s…

Snapchat and Nielsen, doubling down on their partnership, are now offering marketers the ability to make targeted ad buys based on offline data, in…

We recently reported that Snapchat is testing new Shoppable Snap Ads, a format it is first using to promote its Spectacles camera sunglasses. Also, Snapchat…

Image Credit: Illustration by Tam Nguyen/Ad Age Snapchat has replaced one problem with another, to advertisers’ potential benefit: Prices for ads on the platform…

Snapchat and Instagram are stepping up their shopping rivalry as they both work e-commerce into new areas of their apps. Instagram On June 12,…

Snap, which opened its Dubai office early last year, is headed by ex-Yahoo veteran Hussein Freijeh as managing director. He is supported by Jake…

‘Studios’ or training programs for creators on social media platforms have been all the rage with YouTube and Facebook setting up physical and online…