According to Facebook IQ, brands have 57.6 million more hours to capture attention during Ramadan due to the additional time spent on Facebook during…

Infiniti has been telling stories in the form of advertising. For them, digitization has changed the way brands are perceived today. “People come to…

By Mike Proulx With four simple words printed on a slide behind Facebook founder and CEO Mark Zuckerberg during his recent F8 keynote, 15…

Facebook CEO Mark Zuckerberg rolled out a redesign of his social networking app with a focus on communities known as Groups, and a layout…

Whether there is an appetite or not they [brands] have to face the changes said Imad Lahad, Head of APCO’s AI Comms Lab, during…

An analysis of the languages used through social media shows that Arabic is a dominant language within Saudi Arabia, Egypt and the UAE. Findings of…

By Puja Panuum It is safe to say that the relationship between consumers, content and brands has undergone seismic change in the last 10…

By Bianca Best The future is being incubated at our schools, but in the wrong way. Just ask education guru Ken Robinson, who delivered…

By Rebecca Koch, social media executive, 1000heads Dubai With nearly 12 million daily Snapchat users in the GCC and 42 percent of the region’s…

By Josh Beckwith, Senior Sales Director, Middle East & Africa at Sojern Unless you’ve been hiding under a rock for the last few years,…

By Tala Amin, social media director, Bruce Clay MENA With 2019 right around the corner, it is time to analyze the social trends for…

By Atif Altaf, associate marketing manager, and member of the International Council of Shopping Centers (ICSC) Life is no more a straight road leading…