Adidas’s I’m Possible campaign has been encouraging sportspersons across the region irrespective of their gender, religion, and even professional backgrounds to participate in making…

Celebrating the latest Impossible Is Nothing chapter in Dubai, Adidas built a basketball court 250m above Dubai as a part of its activation. With the…

  At 5 pm on the Fourth of July, forty-odd members of Team Adidas were watching the kick-off of the Colombia vs. Brazil quarterfinal…