As Racha Makarem, completes her 4th year as the CEO of Starcom, Communicate sits down with her for a chat to uncover her journey…

The Interactive Advertising Bureau (IAB) GCC urges for greater participation in an industry-wide study to comprehensively measure the size of the region’s digital advertising…

Publicis Media is merging its Spark Foundry and Blue 449 media networks, bringing both under the leadership of Spark’s global brand president Chris Boothe. With this move, the…

Mars, Incorporated, the global pet care, confectionery and food business, and one of the world’s biggest advertisers has appointed MediaCom to handle its media planning and…

Following an extensive pitch process with a heavy focus on both planning and buying capabilities that was carried out over the duration of a…