More than half consider local celebrities more relevant than international ones, with KSA residents showing greater affinity towards them.

BPG Group and YouGov released the results of the 2019 Social Media Influencers’ Survey. This year’s survey focused on consumers’ views about Social Media…

Bukhash Brothers, the UAE based celebrity and digital marketing consultancy, said that trends within the influencers market spanned lack of transparency in disclosing content.…

Whether an agency calls its work environment its “culture”, “dynamic”, or “DNA”, creative industries have tried to set the bar high when it comes…

With 25 million completed regional surveys and counting, On Device Research has been operating in the MENA region for approximately one year, providing mobile market…