May 26, 2024
What Can Brands and Retailers do to Incentivize the Move to Carbon Neutral?
By Kate Hardcastle MBE, UK Broadcaster & Sustainability Champion
Sustainable Marketing
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A Life-Centric Approach to Transforming Sustainability from Within
By David Fregonas, Accenture Song Lead across Middle East.
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May 26, 2024
UM MENAT and Teads Collaborate to Foster a Sustainable Advertising and Media Ecosystem in KSA
Teads will help minimize the use of heavy creatives, reducing wasted impressions caused by inefficiencies in viewability, attention, and targeting
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May 26, 2024
Unleashing Sustainability in the Creative Industry: Igniting a Revolution for COP28
By David Balfour, Co-Founder of LIGHTBLUE – a creative experience agency
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May 26, 2024
Gambit Communications Makes Dedicated Sustainability & ESG Hire
Gambit Communications has appointed Showkat Rather in its first-ever dedicated Sustainability & ESG comms role, as it further reinforces its green credentials in the…
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May 26, 2024
Trends to Watch: Twitter unveils Key Trends Shaping the Saudi Conversation in 2022
The report highlights emerging opportunities for brands and marketers to connect with audiences.
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The Secret to Sustainable Brand Growth
By Mit Parekh, Manager, Brand and Commerce for Insights Division at Kantar, and Ankit Dhingra, Director, Brand and Commerce for Insights Division at Kantar
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Edelman to Drop Clients that Don’t Meet ESG Standards
Independent Global PR giant Edelman said it will “part ways with clients” that don’t adhere to its new environmental, social, and governance guidelines (ESG).
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WFA Study Reveals MEA Region Is Progressing Well In The Sustainability Maturity Journey
New research from WFA analyzes the MEA region’s progress on the sustainability front.
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The Four Pillars of Sustainable Marketing
By Rohit Jaiswal, COO, Dabur International Ltd If you prefer a brand because it is ethically sourced, locally produced or it contains components made…
